After some market research we discovered our original look was interesting but didn't exactly grab the target audience we wanted
so in this shoot we decided Black is the new everything, we let the garments speak for themselves. Clean cuts and simplistic details. The Jacket was custom made and tailored by House of billiam; Levi tapered denim slid nicely into Nike Air First flights with purple detailing to match the Timex Ironman watch
The images below have no received no editing, and could possibly receive minor tweeks in photoshop later on


where is the evidence of this market research?
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