Monday, 28 February 2011
Friday, 14 January 2011
Friday, 7 January 2011
Monday, 6 December 2010
Video Response: Success
shortly after the video was uploaded to youtube it began to rocket off in terms of views and featured on several internationally known hip media blogs; even going as far as receiving more views then Tyga's fresh released "Like Me" music video after 2 days.
Friday, 3 December 2010
Wednesday, 24 November 2010
QuEST - The Samba Thelonious Theory (TGA OFFICIAL VIDEO))
Song: QuEST - The Samba Thelonious Theory
Creative Team -
Directors: The Greedy Anorexics
Associate Director: Zackery "Long Head" Small
Camera Technician: Marcus "Cee Major" Stanley
Executive Producer: Craig MPH
Editors: The Greedy Anorexics
Stylist: Kojey Radical
The Greedy Anorexics art collective take a moment to showcase the slick rhyming style of American rapper QuEST and his track "Samba Thelonious Theory" from the up and Coming Project THE REASON: A DEFENSE MECHANISM.
We chose this song because we relate to creative wordplay melodic sounding and wanted to share what good music can help a team create.
We cranked up the volume, kicked back and fell in love with the song instantly; the beat took us back so the video features vintage visuals almost like a video from the late 80's early 90's and some psychedelic graffiti painted by The Greedy Anorexics very own Sir Mone, Dfine, Kojey Radical, Kelz, Chris, Astro, Scooch one, Shucks One "The Idiot" and Tizer
STAY YOUNG! WE ARE FUTURE
Cast
Kojey Radical as QuEST
Sir Mone
Dfine as
Craig MPH
Chris Astro
Scooch 1
Ed Spoons
Shucks
Tizer
Kelz
Special Thanks to Alice Odele; Dovile and QuEST, Palcia patataj
Saturday, 13 November 2010
Kid Cudi - Day and Nite video analysis
Kid Cudi “Day and Nite” is modern hip-hop music video that takes reference to 90’s stoner movies with British pop culture styling. Kid Cudi has personified him self as the “lovable stoner” in terms of P.R and this video highlights his character in the public eye. It was directed by French direct So-ME who also directed the popular D.A.N.C.E video by Justice
The video is set in a typical British corner shop with a title that references the name of the song, it combines both performance and narrative and follows Kid Cudi as he works a late shift in a corner shop after smoking narcotics in the back room, during the night Kid Cudi’s hallucinations begin to take form.
As the video begins we are introduced to comedic (possibly improvised) dialogue in which the store manager is shouting at Kid Cudi, the dialogue pokes fun at the popular media confusion of the pronunciation of Kid Cudi’s name; the store manager calls him “boodi” instead of “buddy” because when Kid Cudi first emerged as an artist people referred to him as “coodi” instead of “cuddy”
Once the music begins we see Cudi retreat into the store staff room and reemerge one clip later coughing up smoke to highlight the fact that he had been taking drugs, the consumption of low grade to high grade narcotics are a popular convention of many hip hop videos and opening the video in this way highlights what kind of image Cudi is trying to portray and helps you to understand what kind of video this is.
As well as following the narrative in the store we also see his performance in front of soap detergent boxes called “Cudi Soap Flakes” decorated in the style of “Cillit Bang” cleaning product which is an instantly recognizable reference and brand because the Cillit Bang commercials were very popular close to the time of release of this music video
Throughout the video we also get shots of hallucinated scantily clad women dancing around suggestively, this is a reoccurring visual representation of women in music videos and a classic convention of hip hop music videos.
The video uses a lot of invisible editing but many of the clips are put together in time with the music, the color palette of video matches the upbeat tempo of the song with yellows reds oranges and blues. In terms of costume Kid Cudi is dressed in work uniform to match the mise en scene of video but he always wears a black and green G Shock Watch that doesn’t exactly match his costume but shows individual styling and reference the growing trend and popularity of G-Shock Watches.
As the video continues we get a chance to see what type of character Kid Cudi is and how he’s been marketed with the way we performs and reacts to things in the shop; as this is first Music video distributed to the UK public its important to see how they build up his star image
The hallucinations shown range from humorous to conventional of the genre like a dog
Friday, 12 November 2010
Manic Street Preachers – Post cards from a young man, a refreshing and honest reflection of the bands willingness and progression in music arranged into a clear understandable and hauntingly memorable magazine advert and album cover; when editing my own I wanted to incorporate the chilling details that go into making a very well composed Album cover and magazine advert.
The advert is simple, clean cut and has direct clear messages and pieces of information shown through strong bold type face with mild vintage fades to match its old and worn concept and theme, the Manic Street Preachers use a greyscale palette to represent the albums departure from their frequently heavy metal style sound and decided to go for a more radio focused direction
As James Dean Bradfield and Nicky Wire have described this album as “one last shot at mass communication” it is important for this advert and album to reach out and be visually pleasing to a wider audience; the approach is softer more refined then there past work and even though this album is a follow up to Journal for Plague Lovers the cover work doesn’t follow on from the intense painting style they previously used.
Evaluation of Planning
The song we will be using is of the Hip Hop genre and so we decided to make a video that suited the characteristics of the genre but with changes as well.
We plan to have our actor stand alone in the video performing to the song whilst using props and projected images to link to the lyrics, for example when the artist QuEST says
"Let these stars hit you till you fall and lose your balance like the "Roc boy"
We have decided our actor will hold his hands up over his left eye in the shape of a diamond to represent the Rocafella recording label. This is to create a direct intertextual reference for fans of Hip Hop to enjoy and recognise instantly.
Many Hip Hop videos focus largely on the performer and not the performance and so we will try to do this as well, although we have not neglected the performance.
Our actor will also have three costume changes for each verse, each one hopefully symbolising what the artist is trying to convey through his lyrics whilst also keeping our own twist on the video concept.
As the video progresses we hope to show that our performer is conscious about his image as he changes costume three times in order to stay looking "fresh" and on trend.
We will also have a projector that we will use to place certain images on top of our actor to use as a form of props for example when QuEST says
"Worldwide the scriptures get me spotted on the atlas"
We plan to place a globe on to the actor with an arrow pointed to a certain part of the world in order to symbolise the performer having his place in the world.
As the beat changes in the song we we cut the video to match for example when the chorus plays we will show a kaleidoscope to go with the chilled music during the chorus and hopefully not to confuse the viewer by showing fast paced camera work whilst the music is very slow paced at the time.
We will use plenty of close up shots to get the viewers accustomed to the artist and also to work with the conventions of the Hip Hop genre's music videos as the artists tend to try to show themselves off in their videos.
Our video's main hook will be that our actor will be performing in front of a projector so that a video is playing on top of him and so the viewer will have two different things to watch.
We also plan to reference such Hip Hop videos as "Brooklyn Girls" by Charles Hamilton, in this video Charles Hamilton is seen wearing Monster Beat headphones by Dr. Dre throughout and we plan to do the same thing in our video.
We plan to have our actor stand alone in the video performing to the song whilst using props and projected images to link to the lyrics, for example when the artist QuEST says
"Let these stars hit you till you fall and lose your balance like the "Roc boy"
We have decided our actor will hold his hands up over his left eye in the shape of a diamond to represent the Rocafella recording label. This is to create a direct intertextual reference for fans of Hip Hop to enjoy and recognise instantly.
Many Hip Hop videos focus largely on the performer and not the performance and so we will try to do this as well, although we have not neglected the performance.
Our actor will also have three costume changes for each verse, each one hopefully symbolising what the artist is trying to convey through his lyrics whilst also keeping our own twist on the video concept.
As the video progresses we hope to show that our performer is conscious about his image as he changes costume three times in order to stay looking "fresh" and on trend.
We will also have a projector that we will use to place certain images on top of our actor to use as a form of props for example when QuEST says
"Worldwide the scriptures get me spotted on the atlas"
We plan to place a globe on to the actor with an arrow pointed to a certain part of the world in order to symbolise the performer having his place in the world.
As the beat changes in the song we we cut the video to match for example when the chorus plays we will show a kaleidoscope to go with the chilled music during the chorus and hopefully not to confuse the viewer by showing fast paced camera work whilst the music is very slow paced at the time.
We will use plenty of close up shots to get the viewers accustomed to the artist and also to work with the conventions of the Hip Hop genre's music videos as the artists tend to try to show themselves off in their videos.
Our video's main hook will be that our actor will be performing in front of a projector so that a video is playing on top of him and so the viewer will have two different things to watch.
We also plan to reference such Hip Hop videos as "Brooklyn Girls" by Charles Hamilton, in this video Charles Hamilton is seen wearing Monster Beat headphones by Dr. Dre throughout and we plan to do the same thing in our video.
SAMBA THEORY: RED
Just for good measure we chose to do a 3rd shot of more professional type shots, we wanted the shoot to look like an advert for a clothing brand as well as an album cover or digi-pack prior to editing.
The shoot was inspired by the autumn warmth , bringing action to the earthy colors and vintage styling of this season. The garments were carefully selected and put together to highlight the eye catching red bow tie and Product Red Monsterbeat headphones; Levi tapered denim and a clean cut shirt from the Zara Man collection sits wonderfully underneath the vinatage styled cotton cardigan with elbow patches and hand knitted scarf, the footwear is from supra to give the look more of a trendy edge.e
None of the images below or above have received any digital editing but will receive minor edits later on.
SAMBA - KEY DATES
• On Monday the 18th October Kojo and I spoke to Mr Hitchinson in order to organise using the theatre to film, Tested the projector in the theatre to decide whether we would use it or not. We began to plan for the filming in order to decide how it would work. After school we then took pictures from our initial video shoot and began to edit the first draft.
- Tuesday the 19th October we continued editing of the first draft of the video.
- Thursday the 21st October the editing for the first draft was completed and was uploaded onto YouTube.
- Saturday the 23rd October we held a photo shoot in order to promote the video.
- Wednesday the 27th October Craig and Marcus went out and took pictures of possible locations to use in the final version of the video.
- Monday the 1st November we filmed footage that would be used for the images projected onto our actor in the final video.
- Wednesday 3rd November we began to edit the footage they we planned to project and uploaded it to YouTube once it was completed.
- Thursday 4th November Kojo and I went to collect the props whilst Craig and Marcus set up the filming equipment and projector in the school theatre. As a group we spent the whole day in the theatre filming the final version of our music video. We also filmed a Behind the Scenes video of our filming.
- Friday 5th November we began editing of our final video.
- Monday 8th November to Thursday 11th November Kojo edited the first two verses of our final version of the music video whilst I edited the Behind the Scenes video and uploaded it to YouTube. Craig, Marcus and I then continued editing the final video
- Tuesday the 19th October we continued editing of the first draft of the video.
- Thursday the 21st October the editing for the first draft was completed and was uploaded onto YouTube.
- Saturday the 23rd October we held a photo shoot in order to promote the video.
- Wednesday the 27th October Craig and Marcus went out and took pictures of possible locations to use in the final version of the video.
- Monday the 1st November we filmed footage that would be used for the images projected onto our actor in the final video.
- Wednesday 3rd November we began to edit the footage they we planned to project and uploaded it to YouTube once it was completed.
- Thursday 4th November Kojo and I went to collect the props whilst Craig and Marcus set up the filming equipment and projector in the school theatre. As a group we spent the whole day in the theatre filming the final version of our music video. We also filmed a Behind the Scenes video of our filming.
- Friday 5th November we began editing of our final video.
- Monday 8th November to Thursday 11th November Kojo edited the first two verses of our final version of the music video whilst I edited the Behind the Scenes video and uploaded it to YouTube. Craig, Marcus and I then continued editing the final video
Product Placement
To give our music video a more realistic feel we wanted to use techniques that established music artists in the hip hop music genre may use; after some visual research we discovered that the most popular product that Hip Hop artist use most recently are the new Monster Beat by Dr Dre headphones.
Music video by Charles Hamilton
performing Brooklyn Girls in Monster Beats
Product placement is used as a form of sometimes-subliminal advertisement, but is used very frequently in ads, movies, and music videos; often enough
sponsors of the media in question may ask for their product to be placed within certain scenes for our music video we wanted to make it appear as if the monster beat by Dr Dre headphones are part of our product placement.
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